'Cloak of black' a valuable Simmental marketing tool

Sally Gall
May 16 2024 - 11:00am
American Simmental Association executive vice president Wade Shafer keeping a close eye on the Simmental judging at Beef '24. Picture: Sally Gall
American Simmental Association executive vice president Wade Shafer keeping a close eye on the Simmental judging at Beef '24. Picture: Sally Gall

Colour is only a surface characteristic and shouldn't be how Simmental cattle are judged, according to the executive vice president of the American Simmental Association, in Australia for Beef Australia.

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Sally Gall

Sally Gall

Senior journalist - Queensland Country Life/North Queensland Register

Based at Blackall, CW Qld, where I've raised a family, run Merino sheep and beef cattle, and helped develop a region - its history, tourism, education and communications. Get in touch at 0427 575 955 if you've got a story idea for me.

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