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Beef and lamb sales soar: MLA rides wave with new ad campaign

Shan Goodwin
Updated November 30 2023 - 3:28pm, first published 2:45pm
Sam Thaiday and Sam Kekovich square off on beef and lamb but come to the conclusion both are delicious, in MLA's new ad campaign.
Sam Thaiday and Sam Kekovich square off on beef and lamb but come to the conclusion both are delicious, in MLA's new ad campaign.

Falls in retail prices of beef and lamb are leading to soaring consumption and with strong supply coming down the pipeline for the next three years, Meat & Livestock Australia is looking to ride the wave for all it's worth.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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