It's all quiet and docile at Kilcummin

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Central Queensland cattle producer Alice Marks freely admits her family like a good-looking bull with tropical skin, red 'goggles' around the eyes and a clean polled head, but she says sire selection is about more than just a pretty face.

Alice, husband Darren and eldest daughters Olivia and Natalie run Winvic Pastoral in the Kilcummin district near Clermont, joining 1000 commercial females annually on a Braford base and crossing Poll Hereford and Brahman genetics back in.

Key to their operation is the use of Tropical Composite Breedplan to evaluate and compare sires and dams for docility, fertility, growth and carcase traits, such as intramuscular fat (IMF) and eye muscle area (EMA).

The herd is run across four properties of different land types totalling 10,074 hectares, with the majority of sale cattle finished on grass, 885ha of leucaena and forage crops, and turned off as Jap ox weight-for-age bullocks to JBS Rockhampton and Dinmore or as cull heifers to Teys Grasslands program.

Mrs Marks said they started using Poll Hereford bulls 12 years ago, when the decision was made to establish a 100 per cent polled herd.

"We started buying Hereford bulls and they came with Breedplan figures," she said.

"Initially we only required bulls to be big docile polls with big red goggles and good eye setting, but our selection process has since evolved to utilise bulls with high ranking estimated breeding values (EBVs).

"We didn't want to lose sight of weight, and Hereford breeders have done very well to keep the growth in their poll sires.

"Now that we're able to genotype, it makes selection for polledness much faster. We only purchase and retain homozygous poll bulls."

The number one benefit that emerged from the Hereford input was the quietness and docility evident from the very first calf drop.

"That quiet temperament keeps compounding. The other big bonus we found is Herefords are very hard to beat for grass conversion, which results in turnoff at a younger age," Mrs Marks said.

"There's also a lot of longevity in Hereford bulls which makes them very good value for money, especially with the information that's provided in terms of EBVs and genomics.

"You could keep a Hereford bull in your herd until they're 10 years old if you wanted to. They're built tough and have the lowest breakdown rate in our herd."

The Marks family is refining its crossbreeding system each year, continuously adapting the herd's genetic make-up to meet the environmental conditions the cattle are raised in. The herd ranges from almost pure Brahman to almost pure Hereford and everything in between.

While every attempt is made to keep progeny as flat-backed as possible for the market they supply, Mrs Marks says tick resistance and heat tolerance required a level of Bos Indicus blood, especially in the breeding females. They also look for Hereford coats that slick down in summer.

"We use Breedplan to help select Brahman genetics based on growth and docility with the trait of negative days to calving weighted heavily. Then we cross the progeny back to Poll Herefords with leading carcase and fertility traits that will complement the Bos Indicus genetics," she said.

"We think it's also important to get out and visit the stud herds and get to know the cattle. We've identified a line of big, growthy Brahman bulls that are incredibly docile, and when you concentrate on docility the rest tends to follow.

"The Hereford, already inherently quiet, adds intramuscular fat, grass-doing ability and ensures high fertility.

"Tropical Composite Breedplan allows us to measure our crossbred cattle against each other and we now introduce new seedstock through artificial breeding by identifying our best-performing females using EBVs, GBVs and phenotypes.

"We use them in an IVF program as donor females and cross back to Hereford and Brahman bulls. When you get a donor that collects really well, we have the ability to split her eggs two ways. For example, to a Hereford bull and Brahman bull, and measure the progeny."

The Marks family scans heifers and bulls as yearlings and those females with high EMA, WFA and IMF, and those that are phenotypically correct, go into the donor program.

"A lot of people say IMF isn't heritable but we've found it is. Once you start measuring traits you see patterns in sire lines and it can be pretty consistent if you are selecting for it over a long time," she said.

While genetics is critical, the end game for the Marks family is the MSA carcase, and breeding 'delicious' beef from productive, efficient cattle.

At the Clermont Beef Expo 2022, Winvic Pastoral exhibited the champion pen of grass/crop-fed trade steers.

Their two pens of Hereford-Braford-cross steers, 18 to 22 months old, averaged 636 kilograms and returned $2634 a head.

"We've gone from having no idea of the marble score of our cattle to a focus on eating quality with the aim of pushing our 2 and 3 marble scores up to 5, which would be great," she said.

"We had a Hereford-cross heifer marble score 5 the other day, but we don't want to take our eye off carcase weight either. It has to be a balanced approach."

This is branded content for Herefords Australia.