FEMININITY and structure drew the strong interest of bidders from across the country at the annual Great Eastern Brahman Female Sale held at the Rockhampton Showgrounds last Monday.
With just under 500 people attending, vendors, purchasers and under bidders traveled to the beef capital as part of the Brahman Week Sale.
Overall, 27 Brahman females averaged $10,481 for a clearance rate of 100 per cent - comprising nine greys for a $14,333 average and 18 reds for a $8556 average - to return vendors a gross of $283,000.
Local vendors Ken and Wendy Cole, Kenrol Brahmans, Gracemere, attracted the $30,000 top money with their outstanding grey heifer Kenrol Cholie 0548 (IVF) (PP), purchased by Emanuel and Josephine Pace, Blue Water Hills Brahman stud, Mackay.
The 25-month-old heifer carries a seven-month pregnancy to JDH Mr Deeds Manso and was the calf champion heifer at the 2019 Brisbane Royal Feature Show.
Cholie is sired by Kenrol Darrocca and Kenrol's very successful donor cow EL JA Choloie.
Mrs Cole said one of the big things that appealed to the bidders on her top-priced heifer was her feminine look and desirable PP status.
"I was probably surprised she made $30,000. We restarted this sale, that used to be the Great Western sale, and I just felt we needed to put up some classy heifers to attract people and keep the sale on," Mrs Cole said.
Kenrol Brahmans sold four grey females averaging $14,626, and five reds to average $8,500.
Marlborough vendors Peter and Sue Gray, The Rivers Red Brahman stud, sold the top red female, The Rivers Mariah 101 (AI) (PS) for $15,500.
Purchased by Lornevale and Roseglen Partnership, Lornevale Station, Georgetown, the 36-month-old is sired by 2011 RBW sale topper Fairy Springs Duracell 3606 (PS) and out of The Rivers Cori 197 (H).
Mariah is in calf to Banana Station Manly 69 (IVF) (PS) and due to calve in December.
The Rivers Brahmans sold two heifers, with Mr Gray say the night was a great opportunity to meet new and recurring vendors and buyers in the Brahman industry.
"We wanted to go and take two good heifers to promote the sale and obviously to promote ourselves as well," Mr Gray said.
"We've never sold heifers there before, we sell a few heifers, but not through that auction system.
"We were privileged enough to be invited into it... and I think it was a good time of year to hold it as there were a lot of Brahman enthusiast already here for Brahman Week."
Fourteen semen packages sold to average $828, topping at $2000 for a package of five straws from JDH Sir Stratton Manso 823/4 (IMP US) (H).
Purchased by Logan Grazing, the package was kindly donated by Adam and Tracey Gunthorpe as fundraising for The Hump Express team who raise funds for Variety Qld.
Australian Brahman Breeders' Association general manager Anastasia Fanning said buyers recognised there were excellent opportunities for new females in their herds.
"There were some very good heifers, which were evident with the prices that were paid," Ms Fanning said.
"[Buyers were] looking for a very feminine shape, but still structure is vital in females and they need to go out there and work the country as the bulls do.
"It's always been a very popular sale and the expectations were pretty high that those heifers would make good money and overall they did, which was an excellent result for the vendors."