In a year when history books continue to be rewritten, the results of the recent Droughtmaster National Bull Sale are probably not surprising.
But Droughtmaster Australia president Todd Heyman says they should be seen as another affirmation of the status of such a wonderful breed.
"The 91 per cent clearance is very high for a multi-vendor sale, the sale average of $11,020 represents a record for the Droughtmaster National, and to have two $100,000-plus bulls at the one sale is staggering," he said.
"Results aside, it was a tremendous event.
"The atmosphere throughout the sale was great - from the Monday Bull Walk, through to the Next Gen auction, preliminary showing of our Australia's Natural Wonder promotional video, and awarding of life membership to members Ed and Carol McCormack."
With the sale average more than $1300 higher than the previous highest average of $9710 achieved in 2017, Mr Heyman said the strong sale can be attributed to a number of factors.
These included a change in seasonal conditions in some areas, a strong cattle market, and the reputation of the breed.
"Attendees noted the consistent high quality of this year's line-up of bulls. This notwithstanding, buyers across the two days of the sale were quite discerning, and appeared to particularly target bulls on the basis of breeding, polled status, temperament and performance data.
"Whilst the sale will be remembered for the highlights of Rondel Whiskey ($160,000) and Locarno Odin ($100,000), there were some very happy buyers who took home bulls for between $4000 and $8000."
Having achieved a great deal over the past 12 months, including a strategic planning exercise and the initiation of a number of corporate sponsorships, the society is extremely optimistic for the future.
"Over recent months, the breed has been promoting its ability to thrive in a world that is changing before us, where versatility and sustainability are essential," Mr Heyman said.
"Consumer demands are changing rapidly, supply chains want greater yield and there is an unmistakable push for improved animal welfare and for sustainable and natural protein.
"Droughtmaster cattle consistently perform to a high standard despite adverse environments, continually producing high quality and high yielding carcases economically.
"The Droughtmaster is an iconic all-rounder perfectly placed for our changing future, affirming its reputation as Australia's natural wonder."