The countdown to Beef Australia 2021 is underway, with a week-long digital launch in the Beef Capital. The six-day beef exposition will feature a broadened program for the 100,000 plus attendees who all have one thing in common - a love of beef.
The Queensland government is a principal partner and Minister for Agricultural Industry Development and Fisheries Mark Furner said Queensland is at the heart of the beef industry.
"Queensland's processed beef exports were worth more than $5.37 billion last year and directly employ about 10,000 jobs, while live cattle exports added another $371 million," he said.
"The beef industry is incredibly important to Queensland's regional economy, which is why the Queensland government is proud to support Beef Australia's showcase event in Rockhampton.
"Beef 2021 will be a fantastic meeting place for the international beef industry and a great place to do business and to visit, which is good news for Queensland's beef industry, our regions, our economy, our trade and our tourism.
"More than half of Australia's cattle herd is in Queensland and the beef we produce is the envy of the world.
"Queensland's beef industry has been challenged by drought, floods, bushfires and COVID-19 but our farmers and industry workers continue to do us proud as everyone will see at one of the biggest and best beef events in the world."