The Seifert Belmont Reds sale on Monday saw a total of 66 bulls sold to average $5167 for a clearance of 92p, hitting a top of $13,000.
Four PTIC heifers averaged $4875 to top at $10,250.
The top priced bull SEI180373 was bought by Richard Bethel, Willunga Station, Nebo for $13,000.
The homozygous poll (PP) bull with EBVs at and above 10pc plus excellent negative days to calving and carcase weight EBVs in the top 15pc was just what the commercial buyers were looking for.
Overall Mr Bethel bought five bulls to average $5100.
Mr Bethel said they were looking for growth and "doability".
"We will use them to cross over our Brahmans to help with the weaners' weight gain," he said.
The second top priced bull SEI180339 who ticked all EBV boxes with 18 out 19 traits well above the 50pc mark sold to Verne and Kim Brookes, Wondai for $12,000.
John and Tina Winson, High Paddock, Bellthorpe bought four heifers to start their adventure of breeding Belmont Reds after purchasing their property two years ago.
They paid an average of $4875 and a top of $10,250 for SEI170306, a big heifer in the top 5-10pc for growth EBVs with strong fertility traits and a carcase weight EBV in the top 5pc.
Nebaneet Pty Ltd, Hecate Station, Proserpine purchased a total of six bulls to average $4500.
Elders livestock agent Robert Murray said it was a great result considering the dry with a lot of new buyers, testament to the work being done by stud principals Ian Stark and Jeanne Seifert.
Buyers were drawn from Coonabarabran, New South Wales to Charters Towers.
Mr Stark said he was pleased with the results of the sale and expected to clear the rest of the bulls that same afternoon.
