BANANAS are back in the media spotlight with Hort Innovation launching a new marketing campaign focusing on how the fruit helps Australians to live their best life.
Scheduled to be launched nationally across all major media platforms this weekend, the new Australian Bananas campaign focuses on healthy living, and the benefits of the naturally grown energy snack.
The new marketing drive is an extension of the 24-year-old “Make your body sing” campaign, boasting a fresh take on the classic ‘Ba-na-na-na’ music track, along with a new tag line; “Peel Good. Feel Good!”.
Hort Innovation marketing lead Elisa King said the iconic jingle resonated with generations of Australians, and this new evolution of the campaign was designed to build on the strength of the existing brand.
“The campaign, which will run for the next three years, aims to position bananas as a fresh and natural alternative to the fast-growing category of processed energy bars and protein balls that have flooded the consumer market,” Ms King said.
“(Bananas are an accessible, affordable and healthy way for Australians to get the most out of every day, without added sugar, artificial colours or preservatives.”
The Peel Good Feel Good campaign is funded by Hort Innovation using the banana industry marketing levy.