Innovation Coach a support for growers

Innovation Coach a support for growers


Hort360’s Innovation Coach helps growers take advantage of the latest in innovation and technology.


As agriculture continues to change, so do our farm businesses. The constant changes to consumer markets, technology and business pressures are driving Queensland horticulture growers to adapt to ensure they remain competitive and profitable.

With the welcome support of Horticulture Innovation, Growcom’s new Hort360 Innovation Coach Program is the latest tool at growers’ disposal in keeping up to date with the opportunities presenting themselves within the agricultural sector. The aim of this program is to work with all farmers who are looking to take advantage of the latest in innovation and technology linking them with available support and services to take their farm-businesses to the next level. The Innovation Coach works closely with each farmer throughout the program.

Horticulture has significant opportunities for improvement through advances in technology and mechanisation in the growing, harvesting and packaging of our produce. In many cases these advances are transitioning our sector from small-scale farming into large scale and co-operative agribusinesses with an increasing focus on export opportunities. There is no doubt that the future of Queensland horticulture is bright for growers if they are ready to embrace innovation across all of its many dimensions.

The Innovation Coach works one-on-one with each grower. The aim is to connect the grower to those businesses, support programs and/or subsidies that may be available to assist them to improve their production and ultimately their farm gate returns. Because all farms and all growers are different, the individual approach by the Innovation Coach helps growers clearly define their own objectives and design their own plans to achieve their goals.

Growcom understands that most growers are too busy running their farms to investigate the many free or co-contribution government and industry support services available. The Innovation Coach program is designed to assist our members and our sector to engage with opportunities for innovation and growth and make the most of the domestic and export opportunities emerging.

To find out more information on the Hort360 innovation Coach or to book a one-on-one appointment visit the Growcom website  – – or call 3620 3844. 

The Hort360 Innovation Coach is a jointly funded program through Growcom and Horticulture Innovation Australia.

The story Innovation Coach a support for growers first appeared on North Queensland Register.


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