The Ekka Natural Fibres Fashion Parade is re-establishing the connection between the agriculture industry and fashion, through this year’s newest show.
Creating the link between fibre and fashion, event director Laura Churchill has been working on the 26th annual parade since the end of last year.
“I feel so happy to see it all come together in our first show (on Thursday). I am really happy with the end result,” she said.
A country girl at heart, Ms Churchill said it was great to showcase agriculture in a different light.
“We visited a cotton farm at Dalby and my crew went out to a sheep station in Warwick to produce our documentary that opens our show.
“It really tells the story of where our garments came from and where it all began and that is very special to me.”
The show consisted of 27 different labels including eight student designers, four regional designers from Townsville, Toowoomba, Sunshine Coast and Ipswitch, and a lot of Brisbane designers.
“The fashion show is one of the most loved parts of the Ekka but for anyone is who is familiar with the show or hasn’t been before, I can guarantee they will see something different this year,” Ms Churchill said.
The Ekka Natural Fibres Fashion Parade is three times a day, everyday at Ekka. Shows start at 12.30pm, 1.30pm and 2.30pm.