Business Feature
Truecrop is a distributor of quality crop chemicals at a competitive price direct to the grower. The TrueCrop business model is based around a lean and extremely efficient supply chain meaning it will always be able to offer the grower a competitive price on crop chemicals.
TrueCrop distributes chemicals from trusted manufacturers with strong reputations of excellent quality and consistent supply in the Australian market.
These are the same quality crop chemicals that farmers have been accustomed to purchasing through the traditional rural retail networks.
TrueCrop utilises a network of over 120 local freight carriers spanning the entire Australian wheat belt. TrueCrop's local carriers deliver into their own freight depots within their local communities and TrueCrop will always support these local businesses.
TrueCrop also offers its growers an innovative grower equity scheme whereby growers are given the opportunity to take up free share options in the fastest growing Australian agri retailer just by purchasing their chemical requirements through TrueCrop.
TrueCrop director James Black is a direct crop chemical distributor with a difference.
“Not only do we offer sharp prices on quality product, we offer our growers an equity opportunity in our company, which means they can share in our future success,” Mr Black said.
TrueCrop is headquartered out of Adelaide but it distributes nationally across the entire Australian wheatbelt. TrueCrop has been experiencing exceptional growth since its launch in mid October 2015.
“We have growers in all wheat growing states, but WA is our largest state by volume. We are gaining significant traction in NSW and QLD and given the season they’ve had, we expect to see that continue through the 2017 winter cropping season.
“The type of grower buying from TrueCrop is typically your more progressive farmer who runs his or her farm truly like it’s a business.
“They recognise that to consistently secure the product they need and at the price they want, they have to shop outside their local area from time to time.
“We encourage our growers to maintain a relationship with multiple crop chemical distributors including the local, as this is just the smart thing to do.”
To find out more about TrueCrop, call 1300 342 199 or visit the TrueCrop website.