![Beef Australia's newly installed chief executive Dennis Cox and recently elected chairman Blair Angus. Beef Australia's newly installed chief executive Dennis Cox and recently elected chairman Blair Angus.](/images/transform/v1/crop/frm/silverstone-agfeed/2019541.jpg/r0_0_600_400_w1200_h678_fmax.jpg)
THE freshly minted leadership team of Beef Australia has identified four main areas they believe will enhance Beef Australia when the event is next held in Rockhampton in 2015.
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Newly installed chief executive Dennis Cox and recently elected chairman Blair Angus and his organising committee met with more than 75 stakeholders in the Central Queensland city last Tuesday to gain feedback on refining beef's premier industry expo during the next two years of planning and coordination.
Mr Angus said he had a vision for the event that would focus on four main areas:
- Showcasing the best of the beef industry, through the display of high-quality stud and commercial cattle.
- Consumer education that promotes the diversity of beef as a food product.
- Promoting the event as a 'conduit' of the industry's research and development pipeline.
- Facilitating trade, by using the event to host key government and business decision-makers from Australia and overseas.
"This last point probably offers us the most scope to expand," Mr Angus said.
"We really need to be bringing those people who have little knowledge of our industry and our product into the event and building relationships with key players so that they will want to buy from us in the future."
"It's critical that we keep the channels of communication open with our customers and those in government who facilitate trade between countries."
Mr Cox, who has been in the job as Beef Australia CEO for six months after a career in the thoroughbred racing industry, said the event was already at a gallop, but further strides could be made by listening to the feedback of those who experienced the success of Beef Australia 2012 nearly 12 months ago.
"It's a little bit difficult to look into a crystal ball and identify what we might need in 2015, but today is a good start to hear all the input and put it into a melting pot of good ideas," he said.
"The strength of the event is the people and the expertise they bring which is why Beef Australia continues to have relevance to the industry it serves and promotes. The next two years are going to be very exciting."