IMPROVING breed marketing strategy is the focus of newly elected Australian Brangus Cattle Association president Tim Roche.
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Mr Roche, who operates Altona Brangus at Clifton on the Darling Downs, was elected at a meeting held following the Rockhampton Brangus Sale last week.
Mr Roche said he hoped to get some good advice on better marketing techniques.
Another focus was making better use of their financial resources.
"Some of the things we are looking at are how we can market our product better," he said.
"To be out there at the forefront and try and get our share of the beef market with our good brand of Brangus.
"In our own way we do some marketing, but as a group overall we don't have that expertise insofar as some of the people who are involved in marketing would."
Mr Roche said one of the big challenges facing producers across Australia was the ongoing drought.
Speaking from personal experience, he said there was a need for not only initial rain but also follow-up rain to help producers move forward.
He said the sale of Telpara Hills Van Damme for $110,000 and the Rockhampton Brangus Sale averaging $7387 were great results for the breed.
"It's a price that not too many other breeds get to - when you get over $100,000 it's a bit unique," he said.
"It takes two buyers to make that happen, and going in to a sale there are a lot of unknowns really."
Melody Labinsky
Journalist for Queensland Country Life at Toowoomba.
Journalist for Queensland Country Life at Toowoomba.
