QDO to progress with milk logo scheme

QDO to go ahead with Fair Milk logo


Dairy
The Fair Milk logo scheme will assist consumers to identify local milk that delivers a sustainable return.

The Fair Milk logo scheme will assist consumers to identify local milk that delivers a sustainable return.

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While it was disappointing that the Fair Milk Logo Bill was defeated in State Parliament last week, Queensland Dairyfarmers’ Organisaion (QDO) welcomes Government’s plan to assist industry to develop its own Queensland Fair Milk Logo scheme.

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While it was disappointing that the Fair Milk Logo Bill was defeated in State Parliament last week, Queensland Dairyfarmers’ Organisaion (QDO) welcomes Government’s plan to assist industry to develop its own Queensland Fair Milk Logo scheme.

The failed Fair Milk Bill sought to establish a logo scheme that would assist consumers to identify local milk that delivered a sustainable return to Queensland dairy farmers.

While QDO would have preferred the Bill as moved by the Katter Australia Party (KAP) to be passed, the financial assistance offered by the government will go a long way to helping industry develop and promote valuable information.

The funding is made up of around $550,000 for QDO to develop the Logo scheme itself, plus $120,000 for the Department of Agriculture to further develop the Queensland Dairy Accounting Scheme (QDAS) and facilitate greater farmer participation.

In addition to this, a further allocation of $290,000 will be set aside for the Office of Small Business to assist farmers and small processors to diversify their product range and better develop markets and branding.

QDO is looking forward to finalising details on the funding announcement with the government. 

As previously acknowledged by both farm and processor sectors of the industry, one of the major issues that have hurt farmers has been the commoditisation of white milk that has occurred since $1-per-litre milk started in 2011.

One major lesson, however, learnt during the “I buy branded milk” campaign was that many Queensland consumers wanted a clear and simple way to know which brands to buy that actually support the future of dairy farming across Queensland the state.

QDO’s ‘Fair Milk Logo’ will deliver this customer certainty and in turn will deliver for our dairy farmer members and should be welcomed by everyone who supports a sustainable dairy industry in Queensland.     

The story QDO to progress with milk logo scheme first appeared on North Queensland Register.

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