New Zealand Merino has forged a path of collaboration with different products that share the same values to build a global brand in the market place.
Technical marketing manager Dave Maslen will speak at LambEx about NZ Merino’s consumer intimacy with their customers that has delivered a bargaining chip for highly coveted long-term contracts. The secret lies in validated storytelling, in matters of product quality, environment and animal welfare.
Dave Maslen, NZ Merino