Theodore-based Ron Pelling, Willtony Brahmans, sold a grey Brahman bull at day one of the massive Rockhampton Brahman Week Sale on Monday to achieve a top price of $70,000.
Earlier this year, Mr Pelling sold all his cattle and property to dissolve a family partnership, and kept five bulls earmarked for Brahman week.
It was the 37 month-old Willtony Stetson that created the storm when he entered the sale ring selling for the top money to Kelvin Maloney, Kenilworth Brahmans, Mt Coolon.
Mr Pelling also recorded to next best price of $36,000 when Willtony Sherwood sold to John Joyce, Tropical Cattle Co, Ingham.
In all, Mr Pelling’s five bulls averaged $27,300.
“Selling a bull for this money is every breeders’ dream and for me it is a bit like winning the football grand final,” Mr Pelling said.
“I knew he had everything right, the figures, length, bone, topline, and all the cosmetics.”
Mr Pelling has been selling at Brahman Week for 30 years and, until Monday, had achieved a top price of $20,000.
“To achieve this price is a pretty good way to leave the sale,” he said
Grey Brahman bulls will continue to be sold on Tuesday, followed by the red bulls on Wednesday.
In other Brahman news announced at the sale held at the CQLX, Gracemere, the Australian Brahman Breeders Association will host the 2016 World Brahman Congress in Rockhampton over five days from May 16 to 21, 2016.