There was only one word on the mind of every farmer in the state this May - Beef.
Despite all the uncertainty around COVID-19, nothing was going to stop the Beef 2021 showcase from taking place in Rockhampton.
Queensland Country Life readers immersed themselves in everything it had to offer with the online statistics for the month dominated by the Hats and Heels gallery, the Beef 2021 Gala Ball and the stud cattle exhibitor meet and greet, just to name a few.
A state-of-origin battle took place in the centre ring for the supreme beef bull title with Royalla Ventura from NSW walking away with the silverware.
Its siting at the end of a triple road train route near the largest cattle saleyard in the southern hemisphere was very relevant, given that the traditional method of transferring cattle between road train crates was considered one of the most dangerous activities for both drivers and livestock in the transport supply chain.
IOR's managing director Stewart Morland said it was undertaken to show the company's commitment to the heavy transport industry, a big customer of theirs.
At the time it was the second of its type for the company.
The beef world was also left mourning the loss of "no fuss cattleman" Burnett Fitzpierce Joyce of the Gyranda Santa Gertrudis stud, Cracow.
A most unassuming cattleman, the 74-year-old requested that "not too much fuss" to be made after his death, as in his opinion the accolades and acknowledgement received during his life were more than enough.
The month wasn't entirely centred around cattle; the Queensland sheep industry also hosted it's premier event at Longreach taken out by Mt Ascot.
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