Rural identity Bruce Campbell passes away

Helen Walker
By Helen Walker
Updated November 24 2021 - 6:36am, first published November 23 2021 - 2:30am
The late Bruce Campbell received life membership of John Gardner who was the Droughtmaster president from 1998 to 2002.

The rural industry is much poorer with the passing of rural identity Bruce Alpin Campbell AM MBE on Sunday aged 90.

Mr Campbell was born in Longreach and his working career was devoted to the rural industry.



Firstly, he worked with the prominent livestock and wool broking firm Primaries from 1948-75. He started in the wool department and rose to became assistant general manager 1971-74 and general manager from 1974.

On the amalgamation of Primaries and Mactaggarts in 1975 he was appointed general manager and director of the Primac Group until retirement in 1983.

The years 1986-92 saw him as chairman of the Livestock and Meat Authority of Queensland. He was national convenor of the Aus-Meat Feedback Trials for the Japanese grassfed market in 1990 and joined the board of Australian Beef Investments.

In 1993 he was appointed chairman of the Future for Beef organisation.

Mr Campbell was awarded an MBE in 1986 for recognition of service to voluntary organisations, the most notable as president of the Queensland Royal Life Saving Society 1971-86, and Australian deputy president 1982-87.

Mr Campbell was president of the Droughtmaster Society from 1993 to 1998 and he introduced a new perspective employed during the era of his presidency.

He was instrumental in getting the Droughtmaster breed to where it is today.

His respect and high regard for Droughtmaster breeders who evolved the breed and their dedication and hard work to its present success within the beef cattle industry was fostered during his lifetime role in rural lindustry affairs.

He and his wife Beth, operated Coolalinga stud at Montville, a highly successful project that was dispersed on March 28, 1998.

In 1988 he was responsible for organising the Primary Industry Pavilion in the Silo in the City at Expo 88, where the society had an impressive promotion.

On assuming the presidency of the society, one of his aims was to bring a closer working relationship between directors of the board and the membership and with this in mind his first move was to institute a seminar at the University of Queensland, Vet Farm, Pinjarra Hills on January 23, 1994 to precede the regular board meeting the following two days in the Vet Farm board room.

This seminar was the forerunner of an annual fixture in the society's program. It was Bruce Campbell who initiated the move for the society's headquarters from Indooroopilly to the University of Queensland, Vet Farm on June 30, 1994.

Former Droughtmaster Australia CEO Neil Donaldson said Mr Campbell was very progressive in his thinking.

"He also was honest and fair and a true gentleman in every sense of the word," Mr Donaldson said.

Mr Campbell became increasing concerned at the growing divided between urban and rural communities in Australia.

He devised and organised Australia's Year of the Outback in 2002 which was a highly successful initiative. Several years later he chaired the not for profit 'Outback Calling".

His funeral will be held on Saturday, November 27 at Pinaroo, Albany Creek at 1015m for 10.30am service.



He is survived by his wife Beth and two children Duncan and Fiona.

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Helen Walker

Helen Walker

Toowoomba-based Journalist

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