Beef must hone in on per-capita sales growth

Shan Goodwin
By Shan Goodwin
November 18 2021 - 12:00am
EAT UP: More beef consumed per individual will be key to future sales, as populations in key Australian red meat markets shrink. IMAGE: Shutterstock

THE days of relying on population growth around the world to increase sales of Australian beef are coming to an end, a recent webinar on red meat markets run by Meat & Livestock Australia was told.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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