Bundaberg Rum and Bundaberg Ginger Beer join forces for new drink

Bundaberg Alcoholic Ginger Beer to hit shelves for summer

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CHEERS: Bundaberg Brewed Drinks CEO John McLean (left) and Bundaberg Rum marketing manager Duncan Littler mixing business and drinks. Photo: Paul Beutel.

CHEERS: Bundaberg Brewed Drinks CEO John McLean (left) and Bundaberg Rum marketing manager Duncan Littler mixing business and drinks. Photo: Paul Beutel.

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Bundaberg's two famous drink-makers are teaming up to release a new beverage.

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Two famous Bundaberg drink companies are joining forces to release an alcoholic ginger beer just in time for summer.

Bundaberg Distilling Company and Bundaberg Ginger Beer's new drink, Bundaberg Alcoholic Ginger Beer, will hit the nation's independent bottle shops in November before being released on a wider scale in early 2022.

The drink is craft-brewed in Bundaberg over three days, using locally grown fresh ginger and freshly cut white Queensland cane spirit.

Bundaberg Distilling Company marketing and experience manager Duncan Littler said they were excited about working with Bundaberg Ginger Beer to bring their non-alcoholic ginger beer to a new category.

"We know the alcoholic ginger beer category is growing rapidly and nobody is better placed than two local Aussie icons to introduce the best alcoholic ginger beer made by locals for locals with real ingredients to more Aussies," Mr Littler said.

Bundaberg Brewed Drinks CEO John McLean said they were thrilled to be collaborating.

"Aussies have been asking for this for a long time," Mr McLean said.

"We believe our 53-year history of brewing Australia's favourite Ginger Beer, using locally sourced ingredients, paired with Bundaberg Distilling Company's 133-years of distilling is a match made in flavour heaven."

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Bundaberg Alcoholic Ginger Beer will hit shelves in early November. Photo: Supplied.

Bundaberg Alcoholic Ginger Beer will hit shelves in early November. Photo: Supplied.

Sugarcane peak body Canegrowers congratulated the companies on the launch of the new beverage in time for the end of the busy cane harvesting season.

"It's always good to see sustainable, quality sugarcane grown on Queensland farms used in new ways," CEO Dan Galligan said.

"Both of these companies are focused on local ingredients and by doing that they help to promote the industry Australia-wide."

Bundaberg Rum is owned by UK-listed multinational Diageo and Bundaberg Brewed Drinks is a privately-owned family soft drink business.

The drink will join a growing market of brands including Queensland's Buderim and Roots and Leaves, WA's Matso's, Ginger Resistance and Rusty Yak, NSW's James Squire and Brookvale Union, SA's Stone's, and Victoria's Lick Pier.

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