Perseverance has paid off for the Webster family of Goomora Braford stud.
Last week, they didn't just surpass their previous top price of $8500, they smashed it out of the park when they sold Goomora Falcon (P) for $30,000 to Comerford Brothers, Turrawulla, Nebo.
It's a result that sees Lee and Michelle Webster, and Lee's parents Greg and Lyn, still on a high.
A credit to their 50 years in the Braford stud game, Lee Webster was "very excited".
"We've had the stud since 1970; Mum and Dad and my grandparents started it," Mr Webster said.
"It's taken a lot of work to get here; for me it's been a lot of hard work and I've been trying for a long time to do it, and it's finally happened."
Mr Webster said the success was made all the sweeter by the fact that they're only a small stud.
"We only run 50 breeders. Every two or three years we try and get a new bull, and bring in different bloodlines," he said.
They're based at Goomboorian, 25 minutes from Gympie, and say it's a great place to raise Brafords.
"We've got 260 acres (105 hectares) here and we're on a bit of hilly, volcanic soil with a bit of red and a bit of black soil," Mr Webster said.
"Brafords do very well on our country, and do well for us."
Asked what it was about the Braford that makes them such a good animal, Mr Webster said they were hard to fault.
"I've been brought up with Brafords and I just like the look of them, I like what they are and what they do," he said.
"Nice colour, good shape about them and a nice good head on them is what I look at mainly.
"And I like good pigment."
Traits that Goomora Falcon (P) had in spades.
Sired by Ascot Falcon 1842 (P) and out of Goomora Peggy A631 (P), the 25-month-old weighed 844 kilograms, and measured 41.5 centimetres in the scrotum.
He scanned 135 square centimetres for eye muscle area, 15mm and 10mm, respectively, for P8 and rib fats, and 5.3 for intramuscular fat percentage.
"He was just a good, all round, basic bull, he had good eye muscle, good depth in him and just overall a very nice looking bull," Mr Webster said.
At the end of the day, Mr Webster said perseverance pays dividends - something young stud masters should keep in mind.
"It's not easy to do, breeding bulls," he said.
"Perseverance is key, and if you like them then just keep going."
Goomora offered three bulls in total at this year's National Braford Sale and achieved a 100 per cent clearance rate. Their draft averaged $14,000.
