Braford averages showcase industry confidence

Braford bulls average $13,208 at national sale

Studstock
The Amor family's Carinya prefix recorded the highest average of the 2021 sale, with 11 bull achieving a $35,864 mean.

The Amor family's Carinya prefix recorded the highest average of the 2021 sale, with 11 bull achieving a $35,864 mean.

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The sale grossed $1,800,500.

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In a show of strength for the Braford breed, the national sale average not only increased by almost $3000, but vendor averages also felt the impact of the confidence within the beef industry.

The Amor family's Carinya prefix recorded the highest average of the 2021 sale, with 11 bull achieving a $35,864 mean.

Fellow sale-topping vendors, Craig and Caroline Chad, Double C stud, saw their line-up of four bulls average $20,250, while their seven heifers sold for a $4643 median.

The Sunny Lawn stud averaged $15,600 for their five, Little Valley sold 10 at a $14,900 median, and MCN stud made $14,143 per bull for the seven sold.

Goomora stud sold three at a $14,000 mean and the Galloway family rounded out the cohort of seven vendors achieving above the sale average, with their draft of 16 bulls averaging $13,500.

The Harriett Valley, Downfall Creek, Ashby, Linlora and Strathgyle prefixes all averaged between $10,000 and $12,200.

Australian Braford Society president Dan Galloway said the $13,208 average for bulls and $4889 average for heifers, resulting in a gross of $1,800,500, was a very pleasing result.

"I think it was a very strong sale, probably buoyed by good cattle prices and we had a lot of buyers that were operating that hadn't been operating for a while," he said.

Read more: National Braford Sale hits $50,000 on two occasions

Aside from the strong cattle market, Mr Galloway said the improved quality of the offering had also had an impact.

"We had very strong performance figures this year through EMAs and IMFs, and I think the quality was a bit better than it has been in the past.

"I think we can build on our success at the national sale and hopefully keep increasing the quality to attract more commercial buyers."

A changing marketplace also provided a boost, and is a source of opportunity for the future of the breed.

"The boats are accepting more different types of cattle now, so I think there could be more opportunity to sell more bulls into that northern area."

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