New Holland machinery has returned to Bundaberg with local business couple Ross and Donna Cheshire taking ownership of the McDonald Murphy Machinery dealership.
They have renamed the business Cheshire Machinery and have brought back New Holland brand machinery to the Bundaberg region after a five-year absence.
"Farming is in my blood. I'm a third-generation farmer with a lifelong connection to this regional community and the local agriculture industry," Mr Cheshire said.
"Both sets of my grandparents were farming pioneers in the region, my parents are still on land, and we had our farm at one time, too, so agriculture and agricultural machinery is part of my DNA," he said.
"New Holland hasn't had dealer representation in the region for a few years, so we're excited to be offering our customers access to a wider range of machinery.
"Stocking New Holland specialty tractors recognises the agricultural diversity of this region, where the orchard market is an increasingly-dominant segment.
"We're also making the whole New Holland range available to meet whatever requirements our customers have across the Bundaberg and North Burnett region.
"This is an exciting development for our business and we look forward to working with both New Holland and the Case IH brands to maximise the opportunities and benefits that come from access to a wider CNH Industrial offering," he said.
McDonald Murphy Machinery was opened by Andrew McDonald in Bundaberg in 1999, one of four McDonald Murphy Machinery dealerships in north Queensland.
A diesel fitter by trade, Mr Cheshire started working for the business as a technician in 2000 before becoming a 50 per cent shareholder alongside Mr McDonald in 2016.
General manager of New Holland Australia and New Zealand, Bruce Healy (who was also raised in Bundaberg), said the New Holland brand was in good hands with Cheshire Machinery.
"Ross, Donna and their dedicated team of 18 employees have been a fixture of the local business and agriculture community for many years," he said.
He said the addition of the New Holland range alongside the full range of Case IH products would give local farmers more choice.
The story Cheshires are smiling as they take over Bundaberg dealership first appeared on Farm Online.