Alternative proteins miss the boat on taste, price

Shan Goodwin
By Shan Goodwin
April 14 2021 - 5:00am
SERVING IT UP: An animal-free offering from Israeli company Redefine Meat, which uses printing technology and plant ingredients.

MAKERS of alternative proteins will need to deliver to a greater extent on tastiness, affordability and convenience to capture any consumer willingness to turn away from meat.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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