Wool industry wants the truth told to customers

Chris McLennan
March 19 2021 - 2:00pm
NOTHING TO HIDE: Australia's wool industry wants the world to know its product can be trusted as ethically and sustainably produced.
NOTHING TO HIDE: Australia's wool industry wants the world to know its product can be trusted as ethically and sustainably produced.

Australian growers believe "telling the truth" to environmentally savvy customers about wool will help spur a resurgence in sales.

Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.

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