THE curtain has fallen on another successful Rockhampton Brahman Week Sale, with the 2020 event smashing last year's gross by $1.1 million.
Grey and red Brahmans sold over the three days to gross $9.615m and average $12,406, with a sale record top price of $210,000.
And while the sale may have smashed the record books, with the previous top price of $150,000 set in 2016 being beaten twice, plenty of quality bulls sold for more achievable money.
Australian Brahman Breeders' Association general manager Anastasia Fanning said with 793 bulls sold, there was bulls available for every end of the market.
"It was very strong through the top end of the market, but there was also very good value there for those that could sift through the bulls," Ms Fanning said.
"There was tremendous breeding available for not too much money, so it was a tremendous opportunity for those to enter the market.
"Generally we get that 400-500 head every year, with very achievable costing for buyers.
"The figures were astounding and read amazingly well, but it is still a very good sale for people to attend and sort through for their budget and the amount of bulls they want to pick up.
"That bottom market was very achievable for a lot of people, and the higher prices go back into the stud industry, it makes it quite a special sale."
Ms Fanning said while there was no Western Australia buyers this year due to COVID-19 travel restrictions, she was excited to see Northern Territory and New South Wales buyers attending the sale.
"Quite a few went back into those states, and right throughout Queensland."
Ms Fanning said the sale's success was a testament to the vendors, and the buyers who supported them.
"The vendors presented a fantastic line of bulls, and it is wonderful acknowledgement of the depth of resilience of the breed, and moving forward what it means for producers to have Brahmans in the herd.
"Year after year, it continues to improve within itself and the industry becomes stronger and stronger."
"It was fantastic to see some vendors who aren't normally up in the top receiving a $20,000 plus average, and how exciting for them to have that acknowledgement for their work with the buyers' demand for their product."
Ms Fanning paid tribute to all of those who made it possible for the sale to go ahead, particularly CQLX and RLX, amid the global pandemic.
"There were certainly many moments wondering how do we handle the sheer numbers that come to Brahman Week, so to have it go off so well, after much preparation, was an excellent result."