ANIMAL welfare is central to management of the company's supply chains, says Australian Agricultural Company chief executive officer Hugh Killen.
"Animal welfare sits in three core principles around sustainability more broadly," Mr Killen said.
"We've been operating this business since 1824 and by that nature we're a sustainable company. We approach everything we do from a sustainable fashion.
"First is the land we own and operate, number two is animal welfare, and number three is our employees and the people on our properties."
Mr Killen said central to AACo's animal welfare program was the use of the pain relief product Tri-Solfen, which had been mandated for use across the cattle herd.
While selectively used across in recent years, the decision to make its use mandatory was partly based on large scale trials which had shown Tri-Solfen increased productivity and made cattle calmer. In particular weaners retained more body weight and were better at mothering up, he said.
"At a $1.50 a dose it's not a huge impost," Mr Killen said. "I believe the production benefits you get in terms of kilos on, mothering up and the general health of the animal makes it a no brainer.
"Whether it become mandatory, I don't know. Whether it makes good business sense. Absolutely.
"But whether it is one extra kilo or five extra kilos isn't the point. It's actually the right thing for the animal.
"If we can do the right thing for our animals, that's the right thing for our consumers."
Mr Killen said said different markets had different priorities. Europe for example was interested in hyper-local product, while Thailand was concerned about plastic in the supply chain.
"But I believe animal welfare is always in the middle and central to the questions they have about the integrity of the supply chain."