Up to 100 bike riders will take to the roads on the Western Downs and ride 260 kilometres through Dalby to Tara, onto Chinchilla and Miles over July 24 to 26.
The funds raised will go to the Nissan K's 4 Variety Kids, a charity which helps children who are sick, disadvantaged or have special needs.
Organiser Helen Debenham, HD Events, Brisbane, said the event was very much for the social cyclist, not event cyclists, and riders must be 18-years-old or over to participate.
"We ride as a group with a police escort, ambulance and lead vehicles," she said.
"It is mostly a flat ride, but we do have a mini-coach for those who need a rest."
Cyclists need to pay a $465 registration fee which covers all meals and accommodation. Mrs Debenham said the aim is that each cyclist raise about $1500 in sponsorship.
Overall, she is hoping the ride will raise upwards of $100,00 which will be given to Variety of Queensland to provide disadvantaged kids with the freedom and independence of owning their very own bike, complete with helmet and lock.
"There will be normal bikes given and bikes modified for children with special needs," she said.
One cyclist who has participated in the past six events is Brisbane based businessman Brad Gunn from The Vault Group.
Mr Gunn said the idea of raising funds for kids in the bush resonated with him.
"It is a great social and networking event and some of the people I have met have become friends and clients, as they are all like minded people," Mr Gunn said.
Mr Gunn will ride again this year and has sponsored the event, as his company likes to sponsor not-for-profit groups.
"Our business practice puts a budget aside to sponsor events such as this."
Mrs Debenham has organized a number of charity bike rides which have raised over $2 million to support charities, including The Leukaemia Foundation, Royal Children's Hospital Foundation and Aussie Helpers.
"All you have to do is sign-up for the ride and don your lycra, bring your bike and enjoy the ride," she said. Visit https://www.variety.org.au/qld/events/