Titan Australia have partnered with speciality tyre supplier GRI to stock the Sri Lankan company's range of agricultural tyres.
Titan national agricultural product manager Darly Hynoski said GRI had established a reputation for pioneering initiatives, sound innovation and high-performance speciality tyres that perform in the most severe operating environments.
"GRI's agricultural tyre range and quality really hit the mark for us at Titan Australia," he said,
"Its state of the art production facility and advanced equipment in Sri Lanka are impressive.
"This newfound relationship in supplying an alternative tyre brand on our wheels to tractor original equipment manufacturers and aftermarket in Australia is exciting for both parties."
GRI chief executive officer Dr Mahesha Ranasoma said the partnership would apply to a range of industries.
"The partnership between GRI and Titan is built on a strong foundation of assured performance and exceptional value to our customers in Australia," he said.
"Farmers, construction workers and forklift operators all rely on the tyres and wheels of their machines.
"With our new solution, they will more efficiently be able to nourish, build and move the world around them."