Ask any farmer the best way to learn in this game and they'll tell you it's all about trial and error.
For Greg and Louise McMahon, The Haven, Drillham, this approach has seen them build their operation from a 250 acre hobby farm running 20 cows, to 6000 acres and 200 breeders.
Mrs McMahon said when they began eight years ago, they were running a pure Angus herd but problems in their first-calf heifers had them looking to Wagyu bulls.
"We did a bit of research into the Wagyus and the first year we put them over our cows, we lost no cattle so it was just the most incredible change," she said.
"We decided we didn't want to be producing this calf that has little value, so we started to look into how we can better that F1 in terms of weight gains and we made the decision that we would stick to the better genetics.
"But we wanted to keep all of the cows as a pure Angus so that if the consumer market changes it's taste, we've still got the pure black Angus herd."
Now in their third season of running Wagyu bulls, the McMahons have just weaned calves averaging 249.5kg.
Mrs McMahon said some of the calves had been put onto oats, while others were on buffel country.
"We're going to have a look at the actual weight gain of the oats in comparison," she said.
"The first year we were here, we got good winter rain and that's when we found out just how amazing this country is.
"We were putting on close to a kilo a day just feeding off the winter herbage that came up. That's when we started to get the idea that we happen to have a really good lot of soil here and we've just got to properly manage it."
Mrs McMahon said their plan was to get a really good understanding of the genetics behind their cattle, the expected weight gains and their marbling.
"That way we can build relationships better, whether it's with feedlots or we end up going through to meatworks ourselves, so that we can already have a predetermined expectation," she said.
"Coupling that with being really sure of our ability to produce even in dry seasons, they can have a lot of confidence in what the expectation is going to be and the consistency."
While growing their business, the McMahons are determined to gain a better understanding of their consumer markets.
Mrs McMahon said the opportunity the be part of the Emerging Exporters Program with Toowoomba and Surat Basin Enterprise in 2019 will be invaluable.
"We've started to get a really good understanding of our country now, so we want to make efforts to better understand the consumer markets, what their expectations is, what sort of traceability they want, what sort of story they want to connect to," she said.
"We're not some major producer where we can put 10,000 head through and be a price influencer in that way.
"We want to be able to have some influence over our price because of our understanding and our willingness to grow our knowledge of the market direction. It's about opening up channels and being flexible.
"We know we've got the right ingredients, so we're in the situation where we now want to trying to apply that understanding."