There's nothing Gerald Archer enjoys more than catching up with other Angus breeders and his camper has become a familiar sight on his annual trip to visit Landfall clients throughout Australia.
"We do about 3000 to 5000 kilometres every February, visiting clients on the mainland and making sure they are happy," he said. "I really enjoy it, we have made so many friends all over the world through our involvement with Angus cattle.
After leaving school in 1972, Mr Archer came home to Landfall, near Launceston, and worked closely with his father, Rob, managing their Angus herd for several years.
He then headed to Victoria for work, firstly at the Charlton feedlot and then for Harry Williams at Victoree Angus, Benalla, where he gained valuable experience in the stud cattle industry.
This was also where Mr Archer met his wife Lou, who was the Williams family's eldest daughter, and after a six-month working holiday in New Zealand, they returned to be married in 1976.
Mr Archer was keen to make his mark on the family's herd and began to play a greater role with the registered Landfall stud cattle.
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"My father established the stud in 1948 with the purchase of 12 heifers from the mainland and then used bulls from the Naranghi stud at Yarrawonga in Victoria to join to those females for a number of years," he said.
"He was instrumental in breeding larger-framed, feminine and fertile Angus cows which has remained the focus of our stud."
An annual on-property bull sale was established in 1979, and under Mr Archer's enthusiastic management, the profile of the stud began to grow.
In the early 1980s, Mr Archer travelled to the United States to source new genetics, importing Summitcrest Power Play, one of four Angus bulls in the first live shipment of cattle to come into Australia since 1956.
From 1981 to 1995, Landfall imported 16 live animals from the US.
"Along with Scotch Cap, these sires transformed our stud and have also had a lasting impression on the Angus breed in Australia," he said.
"Another bull who had a significant impact on our stud was Gardiner Traveler 1489 and his progeny, which brought our birthweight down without losing fertility or frame size."
Landfall was also one of the first Angus studs to implement an embryo transfer program, which is still carried out annually.
The Landfall stud joined Breedplan in 1985 and Mr Archer said performance recording had played a key role in the breed's growth, but emphasised it was a tool that must be used sensibly.
"If you are astute enough to monitor what you are doing and select and do some homework you can have great advantages with it in terms of genetic gains and carcase quality.
"But you still need structural soundness and a bull which produces fertile, productive females."
Mr Archer has been involved at a state and national level in the Angus Society of Australia including time spent on the board of directors and as chairman of the Wodonga Show and Sale in 1992.
In 2012 he was awarded a Life Membership to Angus Australia and last year Landfall celebrated 70 years of breeding registered Angus cattle.
Although Mr Archer has handed over the day-to-day operations of Landfall to his sons Frank and Ed, he is kept busy fencing, feeding stock in winter, preparing for the bull sales and helping in the cattle yards when required.