Feedback time for red meat strategy

Feedback time for red meat strategy

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PLANNING: Participants at the recent RMAC workshops held in Toowoomba.

PLANNING: Participants at the recent RMAC workshops held in Toowoomba.

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Emerging ideas for strategic plan for the future of the red meat industry will be taken on the road in coming weeks, with Townsville one of the locations where stakeholders can have their say.

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Emerging ideas for strategic plan for the future of the red meat industry will be taken on the road in coming weeks, with Townsville one of the locations where stakeholders can have their say.

Red meat producers, lot feeders, live exporters, processors and retailers are being asked to weigh in on the Meat Industry Strategic Plan, MISP 2030, being developed for release in October.

MISP 2030, which is being developed by the Red Meat Advisory Council, will be a consumer-focused plan to guide the investment of every dollar of industry levies to help Australia's 82,500 red meat businesses adapt to the next decade of change.

The emerging ideas and thinking in MISP 2030 will be road-tested on grassroots red meat businesses from across the supply chain in Townsville, Albany, Albury-Wodonga, Murray Bridge, Dubbo and Longford, as well as via webinars for businesses from outside these regions.

Red Meat Advisory Council chairman Don Mackay urged regional red meat businesses to register to attend the workshops.

"A great deal of work has been done to shape MISP 2030, and before we finalise it we need to know if the issues we've been identified are the right ones, and if the solutions are practical and will assist people in the frontline of industry," he said.

"Some of the emerging themes include managing climate change, proving our environmental and animal welfare social licence, the role of technology, co-existing with alternative proteins, attracting and developing our human resources, improving coordination, and communicating our story.

"If the future of the red meat industry is important to you, being one of the 20 or so people in this two-hour focus group is the opportunity to have your say on some of the directions, ideas and proposals that are emerging in the draft MISP 2030."

It comes after workshops were held in Toowoomba recently over three days to help guide the draft strategic plan.

In each location, a focus group of up to 20 people will be selected to give feedback on the draft, with more targeted interviews also to be held on the day.

The Townsville focus group will be held on July 23.

The resulting feedback from each road-testing session will be used to help hone the final plan.

To register to attend a workshop, producers should go to https://rmac.com.au/misp2030/creating-misp-2030/#julytest

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