Earlier this week, I took a phone call that made me sick to my stomach.
It was from a distraught AgForce member who, after a life on the land, had made the gut-wrenching decision to sell the property his family had farmed for more than 100 years.
This bloke had taken everything that farming had thrown at him, but last week concluded he could not encourage his kids into agriculture.
And do you know the proverbial straw that broke his back? Last week's surprise release of the new trigger mapping that smothered his property under a blanket of blue.
His story is real and echoes the experiences of many we have spoken to since the hopelessly inaccurate mapping was released.
Producers are tough but are starting to buckle under the weight of needless red and green tape the state government keeps pouring on them.
The hurt out there is genuine and widespread.
Hijacked by ideologically driven urban environmentalists who don't have a clue about farming - or the environment for that matter - the government has no idea of the tragic human impact of its actions.
Under sustained pressure from AgForce and others, the government has (very quietly) announced it will review the trigger mapping, but I have little faith that this is anything but a token exercise to save face.
However, it does demonstrate that the government will respond to public pressure.
We need to step up this pressure to save our industry.
We need the support of the entire industry and rural communities to speak with one powerful voice.
The most effective way is to become a member of your peak body, and encourage family, friends, neighbours, suppliers to do the same.
If ever there was truth to the adage "united we stand, divided we fall", it is right now.