When the main hook in the Minister for Agriculture's budget media release is a shark catching program, you know there's a major problem.
While the state budget promises a few positives for farmers, it underlines all that is wrong with the government's attitude to agriculture - they just don't get us.
Their list of inadequacies and lack of interest in agriculture is long, exhausting and debilitating for many producers.
While 'agricultural regions' get a mention in the Treasurer's budget speech, they didn't get much else.
This government continues to demonstrate it has no vision for the future of agriculture.
There is no signature program, no legacy initiative in this budget that will underpin the growth and sustainability of the state's $14 billion agriculture industry.
A well-funded agribusiness and food industry development strategy is the best way to support the regions, encourage economic and employment growth, and attract private sector investment.
Jobs are being destroyed by government policy and a strong and resilient industry is struggling.
In stark contrast, AgForce HAS a vision - a vibrant and diversified industry that can, by 2030, be sustainable, carbon neutral, a world leader in environmental management, and worth $30 billion at the farm gate.
Frustratingly, our persistent requests to the government to partner with us to achieve it continue to fall on tin ears.
I am proud to work for this great industry and find it soul destroying to see so much opportunity going begging.
I feel for our producers and communities who have so much to give but are increasingly hamstrung and frustrated because the state government continues to refuse to engage with us.
We have 16 months until the next state election. I would love ideas from members and industry as to how we can best use that time to put our strong case to all political parties.
This slow destruction of our industry and communities must end.