Beef and HGPs: Is the consumer always king?

Shan Goodwin
December 20 2018 - 6:00am
Beef and HGPs: Is the consumer always king?
Beef and HGPs: Is the consumer always king?

WHEN it comes to what it driving purchase decisions around beef, should the goal be purely to understand consumer demands and meet them?

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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