Rural Press Club guest speaker Chick Olsson, Four Season Company, speaking at the Rural Press Club.
ANIMAL welfare was the hot topic told at the Rural Press Club in Brisbane.
Charles ‘Chick’ Olsson said farmers must get on top of managing perceptions about animal welfare or face the real danger of losing key markets and destroying the economic viability of livestock businesses.
“Animal cruelty – real or perceived – was a death sentence for any brand or organisation in a new world of social consumerism,” Mr Olsson told the National Agriculture Day gathering.
“Animal rights organisations have huge marketing budgets and they’re not afraid to use them.”
Rural Press Club
Mark Phelps
Journalist
