Bananas need more branding, says Nuffield Scholar

Updated January 30 2019 - 5:14am, first published November 18 2018 - 6:00pm
BRANDING: Banana grower and Nuffield Scholar, Matthew Abbott, pictured with his son William, says Australian bananas could do with better branding.

IT may have launched a new marketing campaign this year but the Aussie banana industry could do more, according to one Nuffield Scholar. 

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