THE parent company of agricultural brands Case IH and New Holland has announced a strategic multi-year partnership with precision agriculture company, Farmers Edge.
CNHI announced Farmers Edge cloud based digital solutions would be made available through its global dealership network.
Farmers Edge, who recently announced updates to its platform to allow automated analysis of satellite imagery, have a corporate goal to reach 150,000 connected devices over the next three years.
CNH Industrial, chief executive officer, Hubertus Mühlhäuser said the deal would pave the way to leverage digital connectivity with its customers around the world.
“CNH Industrial recognizes the importance of digital agriculture for our dealers and customers,” he said.
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“Farmers Edge has world-leading field-centric data, connected hardware and field sensors feeding a proprietary, top-rated, data science and artificial intelligence platform.
“We are looking forward to working with them to further develop our connected-farm strategy, while ensuring growers maintain control over their data.”
Farmers Edge, chief strategy and product officer, Ron Osborne, said today’s farms are data-rich and rely heavily on real-time connectivity.
“Combining the best farm machinery and dealer network in the world with FarmCommand, the single most advanced and comprehensive digital agriculture platform available, will redefine the way the industry perceives the value of farm data,” he said.
Farmers Edge, chief executive officer, Wade Barnes said the partnership would allow the companies to bring together exclusive options and services, translating into performance and productivity enhancements.
“CNH Industrial is one of the most well-known and respected companies in the global agricultural industry, partnering with them is a significant stride for us,” he said.,
“We are aligning ourselves to work toward a common goal of delivering a new wave of decision agriculture adoption.”
In an announcement earlier this year, chemical company, Nufarm announced it to had reached a deal with Farmers Edge to make its products available through channel dealers.
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