No ‘turmoil’ as AWI tours regional Queensland

Australian Wool Innovation tours regional Queensland ahead of Wool Poll


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AWI boss Stuart McCullough, who said talk of turmoil within the industry body had been stirred up.

AWI boss Stuart McCullough, who said talk of turmoil within the industry body had been stirred up.

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CEO Stuart McCullough said he was amazed by Queensland wool growers' resilience.

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Australian Wool Innovation has downplayed recent turmoil to paint a picture of steady progress following a series of meetings in regional Queensland. 

The industry-owned R&D and marketing company recently met wool growers in Cunnamulla, Charleville and Longreach, giving growers an update on the market outlook.

Chief executive Stuart McCullough said western Queensland had endured extremely tough wool growing conditions. 

"It's a pretty depressing view out the window as we come up there," he said.

"Sheep numbers will be affected for a long time."

Although Australia's wool supply could drop as much as 15 per cent this year, there was a silver lining in rebounding wool prices, Mr McCullough said.

"Many [wool growers] are glad that wool prices are at $20 per kilogram."

Federal Agriculture Minister David Littleproud recently ordered a performance review into Australian Wool Innovation, which concluded some aspects of the organisation needed to be overhauled.

“The review says AWI has achieved much for growers and also that AWI has areas to work on,” Mr Littleproud said earlier this year.

“The review provides a roadmap to modernise AWI and I ask and expect AWI will take a genuine leadership role in delivering the recommendations.”

Mr McCullough said talk of turmoil within AWI had been "stirred up" in the wake of the report and there had been "no great issues" brought to light in the series of meetings with wool growers. 

Instead, meetings had focused on recent work in agritechnology and marketing, Mr McCullough said.

Wool growers are currently voting on the industry levy to be paid to AWI for marketing and R&D.

The amount that the levy should be pegged at was one of the key issues focused on in the wake of the AWI performance review.

Voting on the levy closes on November 2.

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