Queensland’s Emily Pullen the cattle industry’s 2019 Rising Champion

Queensland’s Emily Pullen the cattle industry’s 2019 Rising Champion


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Cattle Council of Australia president Howard Smith with the 2019 Rising Champion Emily Pullen.

Cattle Council of Australia president Howard Smith with the 2019 Rising Champion Emily Pullen.

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2019 Rising Champion goes to Emily Pullen believes beef can dominate the snacking market.

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QUEENSLAND’S  Emily Pullen may not be in the business of running cattle but she certainly has beef running through her veins.

The 2019 NAB Agribusiness Rising Champion heads up her family’s successful business Jim’s Jerky, near Toowoomba, and has enormous faith in the future of the beef industry – for all of those along the supply chain.

An initiative of Cattle Council of Australia, the prestigious event targets the next generation of advocates for the cattle industry whose talent and vision can be harnessed to enable the sector to respond to future market and consumers trends.

At a gala dinner in Canberra tonight attended by the who’s who of the Australian beef industry, the young executive picked up the title ahead of an extremely high-calibre field of state finalists.

The fact Ms Pullen was not a producer spoke volumes about the industry’s modern day determination to work together to meet consumer demands and realise the potential of Australian beef, many of those at the event agreed.

A trained agronomist who has also traveled overseas to further her education in food production, Ms Pullen said the direct relationship her business had with consumers provided a very good opportunity to  deliver feedback and information in both directions.

The 2019 NAB Agribusiness Rising Champion Emily Pullen with the state finalists and CCA president Howard Smith.

The 2019 NAB Agribusiness Rising Champion Emily Pullen with the state finalists and CCA president Howard Smith.

Representing the other states as 2019 finalists were Lucy Morris, Western Australian; Tracey Gowen, NSW; Ella Anderson, Tasmania; James Campkin-Smith, Victoria; Roley James, Northern Territory and Kate Fairlie, South Australia. 

The story Queensland’s Emily Pullen the cattle industry’s 2019 Rising Champion first appeared on Farm Online.

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