The ‘changing protein’ consumer

By Angus Gidley-Baird
Updated July 17 2018 - 5:13pm, first published 10:53am
Consumers’ protein trends are changing
Consumers’ protein trends are changing

Do you ever walk through the supermarket and look at what people have in their trolleys? I must admit I do.  Not because I am looking for those particular products myself, but rather I am interested in what might motivate them to purchase those items. Did they go for the free-range eggs, the private-label milk, or more recently the meat-free (plant-based) mince sold next to the regular mince at one of our major retailers?

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