Elders launches virtual reality pre-sale inspection for auction marketing

Lucy Kinbacher
Updated March 6 2018 - 11:00am, first published 7:30am
Elders Queensland Livestock Sales Manager Paul Holm with a pair of virtual reality goggles Elders is using in a new marketing technique for auctions.
Elders Queensland Livestock Sales Manager Paul Holm with a pair of virtual reality goggles Elders is using in a new marketing technique for auctions.

PRE-SALE auction inspection is set to enter the virtual realm with Elders to become one of the first livestock agencies to offer 360 degree marketing to clients.

Lucy Kinbacher

Lucy Kinbacher

Editor - Queensland Country Life/North Queensland Register

Raised on a cattle property at Biggenden, Lucy Kinbacher has spent 10 years working across metropolitan, regional and rural publications in both Queensland and NSW. Lucy has been the editor of the Queensland Country Life and North Queensland Register since 2021.

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