His dissatisfaction surrounding the execution of Beef Australia 2015 prompted Brett Nobbs, Nobbs Cattle Company, to create what could be described as easily the greatest spectacle showcasing the Australian beef industry.
With poise and flair, Nobbs Cattle Co achieved a gross of $439,000 with the sale of 23 lots including two first-release semen packages, three PTIC recipient embryo lots, two frozen embryo packages and 15 premier NCC stud females.
Held on Friday night on the grounds of Rockhampton’s World Brahman Congress, a remarkable total sale average of $19,090 with 100 per cent clearance was surpassed only by Mr Nobbs’ enthusiasm at his team’s success in creating a Brahman extravaganza.
No stone was left unturned in sale planning and preparation, with a bottle tree uprooted from Mr Nobbs’ home property, Inverrio, Duaringa, and transplanted inside the entertainment and selling arena.
A light show with night sky beams to rival the Sydney Olympics opening ceremony left the 800-strong crowd speechless even before a black curtain revealed a raised, revolving selling ring likened to a television game show.
At the conclusion of a highly successful sale, Mr Nobbs said it had been a dream to stage an event of such magnitude.
“The idea was born after Beef Week last year, which I thought was a very inadequate event, so I thought I’d take it upon myself to create something world class,” Mr Nobbs said.
“I wanted something entertaining and spectacular and I think, going on the support I’ve received tonight, I’ve gone some way to achieve that.”
Mr Nobbs, fittingly dressed ringmaster style in a tailcoat and green bowtie, said his admiration for the Brahman breed made the strong results of his sale and time in the show ring all the more rewarding.
“I believe the Brahman breed is the greatest breed of cattle in the world. They’re such a majestic breed and there are so many passionate people around the world breeding them in their own countries,” he said.
“These people all have different needs but Brahman cattle are so adaptive and I get such fulfilment out of breeding good quality Brahmans.”
The Elmo bloodlines were unsurprisingly highly sought after with both semen packages of five straws selling for $40,000 and Elmo daughter NCC Miss Elmo Power 3283 topping the heifer sale lots at $32,000.
A lift out from the delicately designed sale catalogue welcomed guests to the NCC world- a fitting precursor to a genetics sale of epic proportions.
Sign up for our newsletter to stay up to date.