IT'S hoped a 12-year-old red Santa Gertrudis/Brahman-cross bullock will raise $100,000 for the RACQ Capricorn Helicopter Rescue Service and his work starts at Beef 2015.
The concept is still in early planning stages but on Friday the first step was taken when Morinish landholder, Richard Moffatt delivered the impressive, Frankie B to Gracemere where he will begin preparation with local cattle fitter, Terry Connor.
"We'll have him penned at the main entrance with a little Murray Grey steer and people will be able to guess the weight of both of them to win prizes and raise funds for the RACQ Capricorn Helicopter Rescue Service, the old style of cattle and the new," Mr Connor said.
The idea was driven by Luke Comiskey and is a repeat of Beef 2012 but with a difference.
Guessing the weight of an animal isn't going to raise $100,000 but the associated ideas are certainly going to give the figure a nudge.
"I reckon my bullock is bigger," Mr Comiskey said.
"We're talking to a tag company about running a donation scheme where producers can tag a calf and when it's ready to sell, the tag will ensure the proceeds of that animal are donated to RACQ Capricorn Helicopter Rescue Service.
"We want to offer some really good prizes and we're working on things like scenic helicopter flights around Beef 2015, restaurant vouchers and accommodation."
The amazing bullock is owned by the entire Comiskey family and is a by-product of the sale of Middlemount property, Inga Downs in 2014.
He has been running on agistment at Richard and Victoria Moffatt's, Muldoon Station, Morinish.
"He's like dealing with a geriatric old man," said Mr Moffatt.
"Everything takes time."
The Frankie B story started when Frank Comiskey and his wife, Pip purchased Inga Downs in 1976.
The soon to be famous bullock was born in western Queensland on Wandsworth Station, Yaraka, when the family owned and operated the 72, 843-hectare block along with neighbouring, Albilbah.
Richard Moffatt, Muldoon, Morinish, trucked Frankie B to Gracemere in preparation for Beef 2015.
"Dehorning wasn't an option for that particular mob at the time because of a drought," Luke Comiskey said.
"They had to walk for three days to get back to their paddock and we decided it was just too tough on the calves."
Frank Comiskey died after a massive heart attack in 2004, aged 55 and was survived by his wife, Pip and teenage sons, Luke, Rory and William.
The family's western interests were disposed of following Mr Comiskey's death to consolidate the business.
Inga Downs was sold last year as part of a family succession plan and all three of Frank's sons are planning to re-enter the beef industry.
"We were all really keen to continue Dad's plans and we definitely needed a restructure but perhaps Dad would have been more conservative and traditional than we were.
"Selling everything took a lot of soul searching and it was a hell of a journey."
A journey that has included an opportunity for Beef 2015 visitors to revisit how much the industry has changed in a very short time frame.
"Frankie B is a special animal from a special time.
"His job now is to make money for charity and live comfortably to a ripe old age."