It has never quite shaken off the 'bundle of sticks' label, but experts say well made canola hay is an excellent source of feed.
It was a 50-50 proposition earlier but farmers say the pendulum now is firmly in favour of cutting crops for hay rather than grain.
The price signals are clear, with near record values for east coast wheat, grain sellers will look to get grain into the domestic market.
With wheat markets already over $450/t for wheat some felt there was no room for more upside - but weekend frost proved that theory wrong.
Frost and an increasingly dry September are cutting grain production forecasts out of Western Australia.
Grain industry leaders have welcomed a government review into ag research but say grower views must be considered when making decisions.
Sorghum planting has kicked off in southern Queensland in the past week as farmers take advantage of the remaining subsoil moisture.
The USDA surprised the wheat market last week when it increased, rather than decreased, estimates of global ending stocks in the September Report.