Where are those clever marketing campaigns and good vibes which gave milk the advertising oomph it needs today?
Australia's Clare Valley is known for a lot of things. Wineries and cellar doors are often the first that spring to mind, and others might know of its growing reputation for hay. But dairy cows are not what you are likely to see.
Most Australian dairy farms have returned to profitability on the back of near-record prices and a good season, according to Rabobank.