‘Genki’ Aussie beef hits the mark

Mark Phelps
Updated November 8 2018 - 5:28pm, first published 5:05pm
ARE YOU GENKI?: MLA's Andrew Cox and media celebrity Manami Hashimoto promoting genki Australian healthy and wholesome beef to Japanese consumers.
ARE YOU GENKI?: MLA's Andrew Cox and media celebrity Manami Hashimoto promoting genki Australian healthy and wholesome beef to Japanese consumers.

THE positioning of Australian beef as both healthy and wholesome is playing a major role in combating increasing competition from the US.

Mark Phelps

Mark Phelps

Journalist

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