Explosion of 'unrealistic' wool certifications

Annabelle Cleeland
August 16 2017 - 6:00am
Techwool Trading export manager Josh Lamb said the lack of industry “best practice" had led to a spike impractical theory-based standards being pushed by retailers. Digitally altered image.
Techwool Trading export manager Josh Lamb said the lack of industry “best practice" had led to a spike impractical theory-based standards being pushed by retailers. Digitally altered image.

AUSTRALIA’S largest wool exporter says the industry’s failure to respond to market signals has led to an explosion of “unrealistic” buying certifications being forced on the industry.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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