Australian Country Choice (ACC) is one of the largest vertically integrated supply chain organisations in the world.
As part of Queensland’s Lee Group, ACC is privately owned and operated by the Lee family.
The business first commenced as H J Lee & Sons in 1958. The company progressed to rural activities in the Roma district in 1967 and developed one of Australia's first commercial beef cattle feedlots, built at Brindley Park near Roma in the 1970s.
The company's relationship with Coles was initiated in 1974 by Norm and Trevor Lee and started with the supply of grain finished cattle. In 1995, a long-term contract was formalised between the parties, to provide a platform for the development of an integrated supply chain dedicated to Coles domestic supermarket stores. This integration encompasses, cattle breeding, cattle back grounding, grain feeding, primary processing, further processing, retail packing and primary distribution services.
Today, ACC remains the principal supplier to Coles for their range of fresh beef under the Coles Finest, Coles butcher, Aussie Bites, Coles Grill and Drovers Pride branded product range.
Recognised globally as a world-class vertically integrated supply chain. ACC is dedicated to the supply of safe, wholesome, quality fresh meat products to Coles supermarkets and their customers through a vertically integrated supply chain committed to best practice, according to the company’s general manager David Foote.
The ACC supply philosophy is based on providing a complete chain from 'paddock to plate'.
Mr Foote said the group is committed to an ethical and sustainable business partnership with its producers, suppliers and customers.
“Our goal remains to achieve world's best practice in environmental sustainability, animal welfare, beef production, meat processing, employee health, safety and wellbeing and customer satisfaction by striving for continuous improvement,” he said.
“Our business is dedicated to the best practice supply of high quality meat products.”
