Lamb ad controversy leads to record views

Annabelle Cleeland
January 18 2017 - 11:00am
Renowned Australian cricket player Adam Gilchrist stars in the controversial Australia day ad.
Renowned Australian cricket player Adam Gilchrist stars in the controversial Australia day ad.

THE Advertising Standards Bureau (ASB) has received just five complaints about Meat and Livestock Australia’s controversial Australia day lamb campaign which has cracked new records with more than 7.2 million views in four days.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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